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Birmingham City Football Club
The Streets (3rd kit 24/25)
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Birmingham City FC’s third kit needed a launch as bold and electrifying as the kit itself. Tasked with crafting a unique and compelling visual story, we set out to position BCFC as the new light in the city, a beacon of energy, identity, and transformation. The kit’s vibrant crimson accents and futuristic design called for a reveal that was playful, cinematic, and stylish, blending the spirit of street culture with high-energy visuals.With a nod to Stranger Things, we set out to create a visually striking, immersive experience, using neon pops, pulsating crimson, and smoky atmospheres to craft a campaign that felt otherworldly yet deeply connected to the city’s streets
The campaign ignited instant fan engagement, capturing imaginations and driving unprecedented demand. Within a single weekend, the kit sold out completely, with online orders pushing it into backorder status. Social channels lit up with record-breaking engagement, as fans shared, celebrated, and praised the cinematic quality of the launch. The visuals resonated far beyond football, sparking buzz across lifestyle and culture spaces. Supporters called it the best kit reveal they’d ever seen—a bold, culture-driven rollout that turned a product drop into a moment of collective identity and pride
